Merrill Lynch
The rigor of finance and investment, applied to every valuation and every sale decision.
Argentina Properties Sotheby’s International Realty
Juan Lanusse
Luxury real estate advisor · Business Development Manager at Argentina Properties Sotheby’s International Realty
The rigor of Merrill Lynch, LVMH, Universidad de San Andrés and the IESE Business School MBA gives him a distinctive view of the market. He brings that perspective today, as Business Development Manager at Argentina Properties Sotheby’s International Realty, to the marketing of premium properties. He advises owners, families and investors throughout the valuation, communication and negotiation process, with a tailored, global strategy.
Background
A distinguished career that sets him apart
Before real estate, he trained in finance, in luxury brands and at two demanding schools. That is what he brings today to every valuation and every sale in Buenos Aires.
LVMH
The standards of luxury: how a brand and a scarce asset are positioned, not merely how they are listed.
Universidad de San Andrés
A foundational education, with a local and analytical perspective.
MBA, IESE Business School
A global outlook and the judgment to advise families and investors on decisions of consequence.
How I work
A clear process for selling well
Valuation based on real comparables
The price is built from transactions and market values, not generic figures. That way the owner decides with data.
Marketing strategy
Each property has a tailored plan: positioning, timing and a market launch consistent with the segment.
The global Sotheby’s network
The international network opens the door to local and overseas buyers looking for this kind of property.
Instagram visibility
Properties are featured on @juanlanusse_sothebys, the main showcase for listings and sales.
Communication plan
Visibility pyramid for your property
Greater, well-directed exposure helps sustain a better price. Each step adds reach, from the portals to international business rounds. The upper levels are reserved for exclusive premium properties priced in line with the valuation.
- Zona Prop: Premier + Super destacado
- Premium brokers’ social media · Sotheby’s Argentina website
- Sotheby’s Argentina social media
- Sotheby’s International website
- International business rounds
For owners
If you need advice on how to market your property, please contact me
Together with my team, we would be delighted to design the best global marketing strategy for you, understanding the unique qualities of your property and the best way to present them to the buyer who will recognize their value.
Areas
Buenos Aires, centered on the Libertador corridor
Advice on the purchase, sale and valuation of premium properties in the City of Buenos Aires.
- City of Buenos Aires
- Av. del Libertador
- Palermo
- Belgrano
- Recoleta
- Retiro
Currently listed
Properties
Every property he is currently marketing through Argentina Properties Sotheby’s International Realty. Each listing opens on the official site.
Palermo Chico, Palermo
Renovated house in Palermo Chico
5 Bed · 4 Baths · 1,233 m²
USD 12,400,000
View on Sotheby’s
Palermo Nuevo, Palermo
Apartment at L’Avenue, 34th floor
3 Bed · 3 Baths · 409 m²
USD 6,300,000
View on Sotheby’s
Recoleta
Four-storey house in Recoleta
6 Bed · 6 Baths · 960 m²
USD 4,500,000
View on Sotheby’s
Recoleta
Four-bedroom ensuite apartment
5 Bed · 5 Baths · 405 m²
USD 1,480,000
View on Sotheby’s
Recoleta
Refurbished French-style apartment
4 Bed · 3 Baths · 326 m²
USD 1,390,000
View on Sotheby’s
Palermo Chico, Palermo
Four-room apartment at L’Avenue
3 Bed · 3 Baths · 222 m²
USD 1,200,000
View on Sotheby’s
Belgrano C, Belgrano
Four-bedroom ensuite apartment with 3 parking spaces
4 Bed · 4 Baths · 396 m²
USD 1,050,000
View on Sotheby’s
Recoleta
Four-bedroom apartment on Parera
4 Bed · 3 Baths · 235 m²
USD 900,000
View on Sotheby’s
Las Cañitas, Palermo
Two-bedroom ensuite apartment
2 Bed · 2 Baths · 114 m²
USD 355,000
View on Sotheby’s
La Horqueta, San Isidro
Modern house in La Horqueta
5 Bed · 6 Baths · 2,000 m²
USD 3,999,999
View on Sotheby’s
Escobar
House in Acacias
4 Bed · 3 Baths · 314 m²
USD 680,000
View on Sotheby’s
Rincón de Milberg, Tigre
Two-bedroom apartment in the Belvedere project
2 Bed · 2 Baths · 116 m²
USD 614,589
View on Sotheby’s
Rincón de Milberg, Tigre
Two-bedroom apartment in the Belvedere project
2 Bed · 2 Baths · 116 m²
USD 504,538
View on Sotheby’s
Rincón de Milberg, Tigre
Two-bedroom apartment in the Belvedere project
2 Bed · 2 Baths · 116 m²
USD 412,548
View on Sotheby’s
Rincón de Milberg, Tigre
One-bedroom apartment in the Belvedere project
1 Bed · 1 Bath · 71 m²
USD 378,376
View on Sotheby’s
Rincón de Milberg, Tigre
One-bedroom apartment in the Belvedere project
1 Bed · 1 Bath · 71 m²
USD 258,121
View on Sotheby’s
Lago Lolog, Lácar, Neuquén
Lakefront estate on Lago Lolog
137.53 ha
Price on request
View on Sotheby’s
Photographs belong to the official listings of Argentina Properties Sotheby’s International Realty and link to the original publication. Prices and availability may change.
Main showcase
Follow me on Instagram
@juanlanusse_sothebysProperties, viewings and the day-to-day of the luxury market in Buenos Aires are published there. It is the best place to see current work and to get in touch if you wish to sell or buy.